Press Play - NY2LA Press Room
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ROGERS & COWAN


Dear Media,

On August 24th, 2010, Universal Music/ Dream Records band Press Play will release its highly-anticipated sophomore album NY2LA, in conjunction with a music video and 100 city national tour. Proceeds from album sales benefit the Dream Center and its philanthropic causes nationwide. Please visit www.pressvillage.com/pressplay or www.dreamcenter.org.

We look forward to setting up interviews with the band and providing you the opportunity to experience the group’s revolutionary new music and its life-changing background & story!

In the past year, Press Play’s success includes hitting the Billboard Top 200 chart at #45 and the Heatseeker chart at #2 with its debut album, Life is Beautiful, just in its first week out. The band has also appeared on NBC’s Today Show, FOX News and other major media outlets.

The new Press Play album NY2LA features an eclectic compilation of 12 inspiring and introspective dance, pop, R&B and rock songs and is heavy with star power. NY2LA features tracks produced by some of the industries finest including Grammy Award winner Brian Kennedy, Bob Horn (Ne-Yo, Akon, Timbaland), Sean Tallman (Rihanna, The Game, Ne-Yo) and Theron Feemster (Jay-Z, Will Smith, Jamie Foxx). Additionally, the single, NY2LA, features a cameo from the star of Everybody Hates Chris, Tyler James Williams.

The Los Angeles Dream Center serves more than 40,000 people each week in the L.A. area alone, through its feeding programs and outreach to the poor and needy and in 180 + locations across the U.S. Today, the original Dream Center, located in the heart of poverty and hopelessness in central L.A., has over 700 people in its various in-house programs. Additionally, every week thousands more receive food and other services to meet their spiritual and physical needs. Open 24 hours a day, 7 days a week, The Dream Center provides solutions to many the culture’s troubling issues, such as human trafficking, abandoned teens, gangs, homeless families, drugs and violence.

“Find a need and fill it, find a hurt and heal it.” This is the motto of The Dream Center and Press Play is living through that motto by donating all money and proceeds from the sale of the NY2LA record directly to The Dream Center.

I look forward to talking with you about this new release to forward the philanthropic & “giving back” vision behind Press Play’s new record, NY2LA.

All the best,

Lesley Burbridge-Bates
Cell: 310.562.0715
lburbridge@rogersandcowan.com

Rogers & Cowan
8687 Melrose Ave, 7th Floor
Los Angeles, CA 90069

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