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ROGERS & COWAN

**FOR IMMEDIATE RELEASE**

THE MOVIE THAT CHANGES EVERYTHING…

A Powerful and Modern Telling Of The Ten Commandments Arrives On DVD November 2nd

LOS ANGELES, CA. (September 30, 2010) – A film often described as the “faith-based CRASH,” I AM will be released on DVD from Twentieth Century Fox Home Entertainment on November 2. The Ten Commandments as you’ve never seen them before provide the framework for this compelling drama set in the City of Angels.  A desperate heiress... A beautiful reporter... A vengeful detective... A charismatic district attorney... In modern-day Los Angeles, all of their lives will intersect, leading to profound choices that will test each character’s morality and faith.  With guidance from a mysterious stranger, these lost souls search for answers, only to discover that the path to salvation is closer than they ever could have imagined.

Hailed as “the ultimate love story” by renowned writer and director John Ward and endorsed by famed writer, journalist and former teaching pastor Lee Strobel, I AM is the first faith-based feature film to be screened exclusively for churches instead of movie theaters.  This innovative release strategy is designed to welcome audiences from all walks of life, spur conversation and change the way people view faith-based films.  With the backing of Twentieth Century Home Entertainment, filmmakers Ward and Zeile donated 2,000 free screenings to churches all across the United States, helping them to bring in new members and re-inspire disillusioned ones with this ground-breaking film.  In a release that is historic in both size and scale, on October 10th over a million people from 2000 churches across the US, Canada and around the world will get the ultimate chance to experience I AM on screen, before it becomes available on DVD.

I AM features the original song “Say Goodbye,” by recording artist and actress Katharine McPhee (“American Idol,” The House Bunny), whose corresponding music video is exclusively on the DVD.  In addition, the film features “Salvation is Here,” a song by widely respected Christian music artist Travis Ryan, who is renowned as a musician, worship leader and songwriter.

The DVD will be available for the suggested retail price of $22.98 U.S.  Pre-book is October 6.

About Twentieth Century Fox Home Entertainment
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.

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I AM
Street Date:                             November 2, 2010
Prebook Date:                         October 6, 2010
Audio:                                     English 5.1 Dolby Digital
Subtitles                                  English/French/Spanish                      
U.S. Rating:                            PG-13
Total Run Time:                      89 Minutes 
Closed Captioned:                  Yes

For press inquiries or to schedule an interview, please contact:

Tracy Cole
Rogers & Cowan
Phone: 615.568.2988
Email: tcole@rogersandcowan.com

Lesley Burbridge
Rogers & Cowan
Phone: 310.562.0715
Email: lburbridge@rogersandcowan.com

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