I AM Movie Press Room
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Dear Media,

In this online pressroom, you will find press materials and numerous media resources concerning the highly anticipated film, I AM, from 20th Century Fox Home Entertainment that will release on DVD nationwide November 2, 2010.

Deemed as “the movie that changes everything,” I AM is a powerful faith-based drama that sheds a new light on the familiar Ten Commandments set in Los Angeles. Centering on the lives of a desperate heiress, a beautiful reporter, a vengeful detective, and a charismatic district attorney and their relationships to each other, I AM captures the struggles in morality and faith of these lost souls on the quest to find the ultimate answers to life and salvation, a challenging yet rewarding journey that the audience can closely relate.

Hailed as “the ultimate love story” by renowned writer and director John Ward and endorsed by famed writer, journalist and former teaching pastor Lee Strobel, I AM is the first faith-based feature film to be screened exclusively for churches instead of movie theaters.  This innovative release strategy is designed to welcome audiences from all walks of life, spur conversation and change the way people view faith-based films.  With the backing of 20th Century Home Entertainment, filmmakers Ward and Zeile donated 2,000 free screenings to churches all across the United States, helping them to bring in new members and re-inspire disillusioned ones with this ground-breaking film.  In a release that is historic in both size and scale, over a million people from 2000 churches across the US, Canada and around the world were given the ultimate chance to experience I AM on screen, before it becomes available on DVD.

One of the special features on the DVD is the exclusive music video of the original song “Say Goodbye,” by recording artist and actress Katharine McPhee. In addition, the film also features the song “Salvation is Here,” by widely respected Christian music artist Travis Ryan, who is renowned as a musician, worship leader and songwriter.

We look forward to talking with you on ways you could support us on the new release of this ground-breaking film!

Kindest Regards,

Lesley Burbridge
Office: 310.854.8170
Cell: 310.562.0715

Rogers & Cowan
8687 Melrose Ave, 7th Floor
Los Angeles, CA 90069


Buzz Architect + The Social Influence and Digital Marketing Agency