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FOR IMMEDIATE RELEASE

Walmart and P&G Continue to Bring Back Family Movie Night with "The Jensen Project" Friday, July 16th on NBC 8/7c

CINCINNATI (July 15, 2010) /PRNewswire/ — Procter & Gamble (NYSE:PG) and Walmart (NYSE:WMT) will premiere their second made-for-TV family movie, "The Jensen Project," starring Kellie Martin, Patricia Richardson and LeVar Burton on Friday, July 16, 2010 at 8/7c on NBC.

“The Jensen Project” is based on a secret community of geniuses conducting underground research to help solve some of the world's most difficult problems. This thrilling science-fiction family movie tells the story of Claire and Matt Thompson, two former scientists who return to The Jensen Project after a 16-year absence. Together, with their tech-savvy son Brody, the family is thrust into a frantic pursuit to keep a potentially-dangerous technology from falling into the wrong hands. As the family races to stop the group's rogue faction, they rediscover the importance of honesty, courage and being there for one another.

The mother, Claire, is played by Kellie Martin, a veteran actress most fondly remembered for her Emmy-nominated role as Becca Thacher on the ABC series "Life Goes On." The character Kendrick is portrayed by Emmy, GRAMMY and NAACP Award-winner LeVar Burton, who starred in the acclaimed miniseries "Roots," four of the recent “Star Trek” series and the public television program "Reading Rainbow.”

“I am excited to be playing Claire because I feel as though I understand her in a lot of ways and think that her journey in The Jensen Project is interesting and relevant,” said Kellie Martin. “I feel like a lot of moms will relate to the struggle Claire goes through in the movie, with trying to be adept at both her home life and her work life and I’m anxious for families to be a part of the Thompsons’ adventure!”

Patricia Richardson, known for her role as Jill Taylor on the popular sitcom "Home Improvement," plays Ingrid. Brady Smith, who has appeared in television programs including "ER" and "The Mentalist" plays Matt Thompson. The roles of Brody Thompson and his sidekick Samantha are filled by two young television talents, Justin Kelly and Alyssa Diaz, respectively.

“The Jensen Project” will also feature a soundtrack produced by music mogul Randy Jackson that includes songs from artists such as Jordin Sparks, Brooke White and Alisan, Ilsey & Jordan. “The Jensen Project” DVD and soundtrack will be sold together in a bonus pack exclusively at Walmart starting Saturday, July 17. For more information visit www.thejensenproject.com.

“The Jensen Project” will also feature an integration with P&G’s Children’s Safe Drinking Water Program. Through a collaborative campaign, for every P&G item purchased at Walmart through the end of July 2010, a week’s worth of clean drinking water for a family (50 liters) in developing countries will be donated to the Children’s Safe Drinking Water Program (up to 5 million liters)*

About Walmart
Every week, millions of customers visit Walmart stores, Neighborhood Markets, and Sam's Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Walmart is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $378 million to local communities in the United States. More information about Walmart can be found by visiting www.walmart.com.

About P&G
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun and Fusion. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

For over five decades, P&G Productions has produced nearly 50 movies of the week, 35 years of “People’s Choice Awards,” 20 soap operas and a number of beauty pageants and variety shows.

*For any P&G product purchased through the end of July 2010, P&G will donate 50¢ to the Children’s Safe Drinking Water Fund up to $50,000. For additional program details, visit purwater.com (or csdw.org).

Media Contact:

Ravi Jariwala
Walmart
1.800.331.0085
Jeannie Tharrington
P&G Productions
513.698.4607
Buzz Architect + The Social Influence and Digital Marketing Agency