Ben Simon is currently leading the global family entertainment marketing initiatives at Walmart. Ben has a consistent track record for delivering transformational business results and marketing innovation, including the highly successful AC/DC exclusive new product launch. The AC/DC program has garnered multiple marketing and industry awards including the Reggie Gold Medal, and has become the model for cross-category marketing and merchandising licensed programs.
Ben’s ability to invent new business models and deliver them in consumer-relevant ways was shaped by his unique background and experience. After graduating from Furman University with a degree in political science and economics, Ben worked for a major philanthropist and led a number of cultural and philanthropic initiatives while based in London, England, Washington, D.C., and Orlando, Florida. It was during this period that Ben recognized the powerful role media and entertainment play in society and inspired his desire to impact it in a positive way. To prepare for this, Ben attended the University of Southern California’s Peter Stark Entertainment Program where he received his Master’s degree in entertainment.
After graduation, Ben accepted a job at Walmart in the Entertainment division so he could put into practice his ideas for new business models that would be facilitated by leveraging Walmart’s scale. The models Ben has built are designed to better serve Moms & Families by increasing access to high quality entertainment through Walmart-exclusive offerings at everyday low prices.
Recently, Ben transferred from the Entertainment division to the Walmart’s Corporate Marketing division where he is tasked with developing the global business & branding plans for Walmart’s family entertainment initiatives. Related to this, Ben is now Walmart’s representative on the ANA’s AFE committee.
Ben resides in Fayetteville, Arkansas.
Brian oversees Creative Development for Flyover Studios LLC, focusing on creating great prime-time television entertainment for families. After beginning his career in public affairs with Illinois Governor James R. Thompson, Brian spent 9 years working in Brand Management at Procter & Gamble. In 1996, Brian left P&G to help start Crossroads Church in Cincinnati, which has now grown to over 15,000 weekly attendees. While at Crossroads Brian created and led their work to combat child trafficking and exploitation in South Asia and the U.S. As Executive Producer, Brian has led the development of Secrets of the Mountain, one of the most watched television movies of 2010 and A Walk In My Shoes, airing December 3rd on NBC.
Susan Fisher is co-founder of Moms 4 Family TV (www.moms4familytv.com), a group that reaches out to moms and family organizations nationwide to help bring back better TV for families. In April 2010, Fisher joined the Family Movie Night team with the first film "Secrets of the Mountain" to support quality and compelling television suitable for the entire family. Prior to founding Moms 4 Family TV, Fisher served as the Director of Customer Marketing at Walmart and held positions with Colgate Palmolive as well as Procter & Gamble. Fisher graduated from The University of Notre Dame with a degree in Marketing and is a proud mother of three girls.